The New Website of
Underdocks

The Briefing

In the heart of Hamburg, UNDERDOCKS is revolutionising the world of fish rolls with an unparalleled concept: "Fish Rolls 2.0". Here, you embark on a culinary journey that reinterprets traditional street food – featuring fresh, crisp fish and prawns served in homemade rolls that impress with their quality and uniqueness. Whether it’s crispy fried fish, juicy salmon, or tender lobster, UNDERDOCKS sets new standards in Hamburg's street food landscape and invites you to experience this explosion of flavours for yourself.

UNDERDOCKS faced the challenge of creating a website that not only reflects its unique concept but also matches the vibrant charm of St. Pauli. The client desired a design that distinctly stands out from other restaurant websites and embodies the special character of the Hamburg Schanze district. Additionally, the new website should ensure improved visibility and include a merch shop to sell branded hoodies and T-shirts.

Industry

Hospitality

Year

2023

Services

Web Development, Online Shop Development, Copy Writing

Concept & Development

XPERIENTS

Our Development Standard

Certain aspects are always part of our web development services.

Responsive Design & Mobile Optimization

Consideration of OnPage SEO Factors

Optimization for Fast Loading Time

Application of the User-friendly CMS WordPress and WooCommerce

Integration of Various Payment Options

Implementation of Different Shipping Methods

Tools for Analysing User Behaviour

In-depth Testing of the Website

The Location Pages

The location pages provide visitors with all the essential information about UNDERDOCKS venues. High-quality images and brief descriptions convey the unique atmosphere of each location. Contact details, such as the address, phone number, and a link to Lieferando, are clearly and accessibly displayed.

underdocks referenz impression location 1

underdocks referenz impression location 2

underdocks referenz impression location 3

underdocks referenz impression location 4

But what does the client say?

»The guys at XPERIENTS really delivered an outstanding product. It was important to us that the brand of UNDERDOCKS was well conveyed digitally, and that we didn't just end up with a standard restaurant website. In addition to our Fresh Rolls 2.0, we now finally have our UNDERDOCKS Website 2.0!«

Samet Kaplan, Co-Founder & Managing Director – UNDERDOCKS GmbH

The Merch Shop

The Result

The newly developed website for UNDERDOCKS brings the charm and uniqueness of the Fish Roll 2.0 concept into the digital world. With a blend of graffiti motifs, wild lettering, vibrant animations, and dynamic vertical-format videos, visitors can immerse themselves in the lively atmosphere of UNDERDOCKS. Interactive elements, such as a fish roll flying in while scrolling, add a playful dynamism to the site.

The website also features a careers section, where current job openings can be posted, and a dedicated area for catering inquiries.

However, the new UNDERDOCKS website is more than just an ordinary restaurant website. It also includes a cool merch shop where UNDERDOCKS fans can order fantastic merchandise items directly to their homes.

Note: The client website is only available in German.