Client: as-saft Vertriebs GmbH & Co. KG
Project: Website relaunch of a juice machine distributor
Client: as-saft Vertriebs GmbH & Co. KG

Project: Website relaunch of a juice machine distributor

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How it began

as-saft, the official Zummo distributor for Germany, assigned XPERIENTS with the redesign of its website. Zummo is a manufacturer of citrus juice presses and citrus juice vending machines. Until now, as-saft had a website that could not be indexed in parts by search engines. In addition, the site was previously separated from the structure and design of Zummo, the manufacturer of the juice machines distributed. In addition, the website lacked a content management system so that our client could make changes to the product pages independently.

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The taks

It quickly became clear that the XPERIENTS team could offer a user-friendly solution with the CMS WordPress for as-saft. In addition, the new website should be familiar to Zummo’s own website and should be adapted accordingly. The as-saft team should provide all graphics and photos directly from the juice machine manufacturer. Of course, mobile optimization was a must-have, because many of as-saft’s customers visit the Zummo Distributor’s website at the many trade fair appearances of as-saft. In addition, as-saft also has partners who need access to various information materials, which should be available behind a password-protected partner area.

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Our work

The website of as-saft is like a digital catalogue. For this purpose all juice machines had to be structured in a suitable sitemap. Therefore, all machines with different designs have received appropriate overview pages. Machines with different color versions were equipped with a color selection function that is usually known from online shops. The videos for the machine models were integrated via the Vimeo video platform. Each product page contains the available add-ons. Unlike the manufacturer of the machines, the accessories from as-saft have no sub-pages, as the most important thing for the distributor is the order number. These were integrated directly via a hover effect on the product pages.

The extras also differ from the manufacturer’s side, because as-saft also has its own plantation and wanted to introduce it to its customers. The plantation’s image video and various photos optimized for the different views (desktop, tablet and smartphone) were integrated on the site for this purpose. In addition, as-saft also sells PET bottles for citrus juices. For this reason, these were also prominently presented on the site. Finally, the contact form directly queries the interested party’s industry so that as-saft can directly present suitable solutions that they can offer for various industries to their customers.

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What as-saft has to say

“The collaboration and implementation went very smoothly and all our requirements were perfectly met.”

Serdal Atici,
Managing Director as-saft Vertriebs GmbH & Co. KG

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What as-saft has to say

“The collaboration and implementation went very smoothly and all our requirements were perfectly met.”

Serdal Atici,
Managing Director as-saft Vertriebs GmbH & Co. KG

About as-saft

as-saft Vertriebs GmbH & Co. KG is a small family business and distributor of Zummo juice presses in Germany since 2008. as-saft distributes Zummo juice presses, various accessories and at the same time maintains the juice presses on a regularly basis. Furthermore, the company advises on the purchase of juice oranges and PET bottles.

Services: Web Design, On-Page Optimization

Year: 2018

Concept: XPERIENTS

Design: as-saft

Technical Implementation: XPERIENTS

About as-saft

as-saft Vertriebs GmbH & Co. KG is a small family business and distributor of Zummo juice presses in Germany since 2008. as-saft distributes Zummo juice presses, various accessories and at the same time maintains the juice presses on a regularly basis. Furthermore, the company advises on the purchase of juice oranges and PET bottles.

Services: Web Design, On-Page Optimization

Year: 2018

Concept: XPERIENTS

Design: as-saft

Technical Implementation: XPERIENTS

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