Client: Valeroo GmbH
Project: Frontend Re-Design of the B2B Marketplace
Client: Valeroo GmbH

Project: Frontend Re-Design of the B2B Marketplace

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How it began

Valeroo assigned XPERIENTS to redesign the frontend of the B2B marketplace for technical components and industrial goods.
At that time the design was outdated, not optimized for mobile devices and the site lacked eye-catching Call to Actions. The Valeroo development team should be able to relaunch the frontend design based on the corresponding screen designs.

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The taks

The XPERIENTS team had the task to analyze the actual state and to propose optimization opportunities. Based on this, the frontend of the B2B marketplace was to be completely redesigned.

The XPERIENTS team had to deliver vector files as well as screen designs with exact dimensions for the implementation so that the Valeroo development team could optimally implement the relaunch of the frontend design.

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Our work

So far the website of Valeroo has been dominated by the color purple. Call to Action elements also had this color. This caused the buttons, which were supposed to lead to registrations on the marketplace, to disappear. Based on Valeroo’s existing corporate identity, the XPERIENTS team has added an orange accent to the color palette, which is much more eye-catching for website visitors and users.

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Violett
#6b4980
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Orange
#ffa672
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Grey
#f2f2f2
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Black
#000000
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White
#ffffff
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Our work

The XPERIENTS team analyzed the actual state of the frontend design of the Valeroo website and deduced optimization possibilities. In consultation with the customer, new content was defined for the website, which should serve for a higher conversion rate in the registrations of buyers and manufacturers.

So far the website of Valeroo was very much dominated by the color purple. Call to Action elements also had this color. Thus the buttons, which should lead to registrations on the marketplace, were lost. Based on Valeroo’s existing corporate identity, the XPERIENTS team has added an orange accent to the color palette, which is much more eye-catching for website visitors and users.

Translated with www.DeepL.com/Translator

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Violett
#6b4980
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Orange
#ffa672
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Grey
#f2f2f2
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Black
#000000
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White
#ffffff

The homepage receives both visitor groups equally and then guides them to the subpages in order to present the product to different user groups.
Buyers & manufacturers of technical components and industrial goods are introduced to the product individually. Individual sub-pages have been developed for this purpose.

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All icons and symbols have been redefined and redesigned by the XPERIENTS team. The design of the icons and symbols as visual language supports the arguments for the visitors to register for the marketplace.

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All components and elements of the frontend design were also adapted for mobile devices. So that the marketplace is displayed equally well on all devices. Different display options were selected depending on the user interface.

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All icons and symbols have been redefined and redesigned by the XPERIENTS team. The design of the icons and symbols as visual language supports the arguments for the visitors to register for the marketplace.

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All components and elements of the frontend design were also adapted for mobile devices. So that the marketplace is displayed equally well on all devices. Different display options were selected depending on the user interface.

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What Valeroo has to say

“The cooperation with XPERIENTS is always very professional and reliable. The XPERIENTS team is often significantly responsible for the success of Valeroo”.

Nicky Hübner,
Managing Director Valeroo

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What Valeroo has to say

“The cooperation with XPERIENTS is always very professional and reliable. The XPERIENTS team is often significantly responsible for the success of Valeroo”.

Nicky Hübner,
Managing Director Valeroo

About Valeroo

Valeroo is the leading B2B marketplace for buyers. The workflow between buyers and manufacturers is completely digitalized at Valeroo. Through innovative matchmaking, buyers automatically receive a preselection of qualified suppliers. The time-consuming search for the most qualified suppliers at the lowest possible cost is significantly simplified by the automated matchmaking for buyers.

Services: Screen Design, User Experience Design

Year: 2018

Concept: XPERIENTS

Design: XPERIENTS

Technical implementation: Valeroo

About Valeroo

Valeroo is the leading B2B marketplace for buyers. The workflow between buyers and manufacturers is completely digitalized at Valeroo. Through innovative matchmaking, buyers automatically receive a preselection of qualified suppliers. The time-consuming search for the most qualified suppliers at the lowest possible cost is significantly simplified by the automated matchmaking for buyers.

Services: Screen Design, User Experience Design

Year: 2018

Concept: XPERIENTS

Design: XPERIENTS

Technical implementation: Valeroo

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