Client: Maxim Catering
Project: Development of an online shop for exceptional catering
Client: Maxim Catering

Project: Development of an online shop for exceptional catering

null

How it began

Maxim Catering assigned XPERIENTS with the implementation of a new and professional online presence. In the process, it became clear that an online shop would make more sense for the further growth of the catering provider and the assignment evolved from a website relaunch to the conception and implementation of an online shop. Up to this point Maxim Catering had set up the website themselves with a website building toolkit. The website was very static and not optimized for mobile usage.

null
null

The taks

The XPERIENTS team had the task to rebrand the corporate identity and the logo of the caterer. The previous Maxim Catering logo had a very simple design and no longer met the company’s standards. In addition, the online shop was supposed to stimulate the appetite of the customers. In order to achieve this, the online shop should consist of as many photos & videos as possible of Maxim Catering’s dishes.

null
null

Our work

With the new logo and the creation of a modern and Hanseatic color palette, which is dominated by a rich blue tone, we gave the caterer a new and professional appearance.

null
Blue No. 1
#22283d
null
Blue No. 2
#4b535e
null
Blue No. 3
#7b95b1
null
Beige
#e5dad1
null
White
#ffffff
null

The caterer’s online shop has been given a clear homepage with concise photos and customer-oriented usability, which is already leading to a significant increase in catering sales. The modern integration of the Instagram feed gives Maxim Catering customers the ability to interact directly with the caterer.

The caterer’s online shop has been given a clear homepage with concise photos and customer-oriented usability, which is already leading to a significant increase in catering sales. The modern integration of the Instagram feed gives Maxim Catering customers the ability to interact directly with the caterer.

null

Furthermore, a clearly arranged gallery offers the possibility to get interesting insights into the company and its orders. A user-friendly navigation allows the customer to directly choose between different offers and receive a well-structured presentation of the catering services. The XPERIENTS team was also responsible for a large number of photo productions, which are an elementary component of the online shop.

Our professional photographers accompanied the Maxim Catering Team to various occasions, events and formats and were also involved in in-house shootings for the online shop. This includes the professional presentation of the dishes, the best possible exposure, as well as the post production of the photos for the online shop. Only through these professionally showcased product photos could culinary emotions be optimally expressed, turning websites and social media visitors into satisfied customers of the caterer.

null
What Maxim Catering has to say

“I have chosen XPERIENTS because I was looking for experts to implement an online shop. The team answers questions very quickly and I am very impressed by the results”.

null
What Maxim Catering has to say

“I have chosen XPERIENTS because I was looking for experts to implement an online shop. The team answers questions very quickly and I am very impressed by the results”.

About Maxim Catering

For more than 15 years Maxim Catering has been a regional caterer from the beautiful Hamburg Uhlenhorst. Maxim presents a wide range of finger food variations, trendy snacks and tasty warm menus. Additionally there is the possibility to book personnel, drinks and equipment.

Services: User Experience Design, Online Shop, Photo- & Videoproduction

Year: 2018

Concept: XPERIENTS

Design: XPERIENTS

Technical implementation: XPERIENTS

About Maxim Catering

For more than 15 years Maxim Catering has been a regional caterer from the beautiful Hamburg Uhlenhorst. Maxim presents a wide range of finger food variations, trendy snacks and tasty warm menus. Additionally there is the possibility to book personnel, drinks and equipment.

Services: User Experience Design, Online Shop, Photo- & Videoproduction

Year: 2018

Concept: XPERIENTS

Design: XPERIENTS

Technical implementation: XPERIENTS

English